Emotional Ties Survey Template

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers.

You are invited to join a short survey being held among the customers of COMPANY/BRAND X.

There are only seven questions, and it will take about four minutes of your time.

We will keep all your information confidential and will not transmit it to any third parties.

Thank you for your participation!
Below are seven statements about your relationship with COMPANY/BRAND X.

Imagine if COMPANY/BRAND X were a person and was able to act like and do things people do.

Please indicate your feelings about COMPANY/BRAND X if COMPANY/BRAND X were a person.
There would be something missing in my life if COMPANY/BRAND X did not exist.
I have the feeling that I really understand COMPANY/BRAND X.
I have feelings for COMPANY/BRAND X that I do not have for any other companies/brands.
COMPANY/BRAND X has always been good for me.
COMPANY/BRAND X and I have a lot in common.
COMPANY/BRAND X reminds me of things I've done and places where I've been.
COMPANY/BRAND X can always count on me.
Thank you for taking part in this survey. It will help COMPANY/BRAND X to understand its customers better.

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