Smiley rating survey questions

Every customer-facing businesses run satisfaction surveys all the time to capture customer feedback. Sadly, majority of the customers ignore feedback surveys because - let’s face it - they are lengthy and boring. How about running a survey where customers only need to click smiley faces to rate their satisfaction levels? This is as realistic as it gets!


Thank you for choosing [company name]. We strive to ensure that you have a pleasant experience when using our products. It is our duty to provide you the best of services. Your feedback is what motivates us to do better every day. Help us serve you better by answering this short survey.
Rate your experience about using our products

Product packaging
Product design
Product quality
The promptness of our service
Our online support
Your value for money
Your overall experience

Advantages of the smiley rating questionnaire

Here are the business advantages to using smiley rating questions in your questionnaire:
  • Substitute monotonous text
  • Increase customer engagement
  • Enhance customer experience
  • Increase loyalty
  • Boost brand reputation
  • Easily interpretable by end-users

Voice of the customer Surveys

Loyalty Acid Test - Fundraising Version Survey Template

25 questions

This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

Voice of the customer Surveys

Value Propositions Survey Template

27 questions

Value Proposition Survey Questions for Voice of Customer (VOC). This sample questionnaire template measures both the satisfaction of and the importance to your customers of your value propositions. With this questionnaire you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.

Voice of the customer Surveys

Emotional Ties Survey Template

11 questions

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers.